Many people who run a one-on-one show business or even a small business believe that showcasing a trading platform has gone out of their way due to financial considerations, because big companies have large advertising departments with big budgets, because a trading booth is inexpensive, because they have no idea how to build a booth. how it is compiled, how a tradeshow works, etc. . In this article, I will show you why tradeshows are so important. I am writing this based on my experience, as someone who worked on building trade show booths, actually set up trade show exhibitions, worked under trade venues as a show and as a guest. Here are some of the reasons why it is important to be present at a trade show, whether you are starting your own business or running a small company: 1. Gain a competitive edge things, what makes them more successful or you less successful than you. Don't forget to focus on the failed situation again, because you also want to have a list of all the mistakes others make, so you can avoid them. In a trade show, the easiest thing you can do is to collect competing handmade wisdom. You don’t get more hands than that, as you have your competition at the end of your finger. On top of that, they all seem overconfident about their shopping spaces and the splendor of their marketing materials, but they are in a very precarious position, because they give up everything they have and are worried about their competition *, believe it or not… you! Use this amazing position. The best thing you can do is go to a trade show first - that is, before everyone knows everyone in the show - and then ask questions, ask a lot of questions. Here are some of the things you can find on a simple trip around the exhibition hall: - A four-pound summary of your market that you can review at your leisure, from the comfort of your bed that may include a sack (literally) books from suppliers and distributors in your highly targeted and unique sector. - New ideas in the market. - You can add them to the mailing list, take part in market surveys and get recommendation subscriptions in a few journals. - Additional cups of coffee, promotional cheeses, sweets, pens, attached business cards and free golf balls than you may need. 2. Learn what your competition thinks about your product or service Also, this is something to do at the beginning of a trade show and it works well in large exhibition halls. This is a good time for you to put your love into action. Be creative, remember that you will not lose anything, and you have the ball in your court. Get a complete update of your contest line. Then you can ask what they think of your company's products and services. Since they do not know who you really are, they will tell you what they really think. It’s really enlightening to hear what your competition says about you in terms of prospects, remember that you serve as one of their hopes. This is a competitive research as it is very important and the commercial exhibition space is the best place for it. Research shows that companies are more eager to open up and talk about their competition at a trade show than anywhere else (you are sure you can just drive, but you will not get the same result). In the meantime, if you are reading this, you are probably wondering why, in the name of all that is reasonable, I am talking about testing your competition instead of the obvious reasons why trade shows exist, promoting a product or service? Analysts and exhibitors say that investigating the competition is what these shows are all about. 3. Meet your customers Show your product or service to the most qualified people as consumers. Why? Yes, because these are people who have been through a lot of trouble visiting this show and are interested in your type of business. You also get to meet current and potential customers and get real feedback and feel how your product or service is perceived, how it really works and what you can do to make it better, that is, more attractive and useful to you customers. 4. Meet the media Meet the people from your business industry. They regularly attend such events and you will probably never get a better chance of talking to individuals and senior planning staff. You also have the opportunity to connect with distributors, retailers, retailers and others at your distribution channel. 5. Sell You can also sell your product or service, right there, right there. Just make sure you have everything you need to do so locally. Plan ahead and allow for critical business opportunity. Most of the people who come to your booth will be kicking tires. They’ll grab a handful of pistachios, check your promotional pens (or USB memory drives loaded with your multimedia marketing presentations - hints, hints), cherry pick up your printed items and move on to the next booth. But every once in a while, you will bake one live. Know how and where to talk to this person for a long time. Will it be the back of the booth, the nearest meeting room, the table in the permit area, the next meeting in your company? Compatriots, hopefully in this regard, the desire to "return to you" will be lost. You should be prepared, if they see you are not ready to close the tr